During my time at Craft Circus, I regularly crafted concepts for the two brands, birds dry gin and flaschenpost gin, decided how to showcase a new gin flavor. It all began with envisioning the shoot what we needed and how it could look like. Once the mood board was approved, I organized everything required, either through orders or by personally sourcing items in the city. Accompanied by a colleague, we dedicated a day to shooting the bottle, capturing a recipe for the release, and recording a Reel for Instagram.

The photos were afterwards edited in Photoshop and Lightroom. These images adorned our social media channels, as well as the shop and websites. It took a lot of effort, but seeing the results of our creations was really rewarding.