Our team has designed a new look for Black Friday 2023. Our aim was to create something that captivates and attracts attention. We brainstormed extensively, explored different directions and discussed ideas. In the end, we decided on a neon design with a beautiful glow against a dark blue background. This allowed us to effectively incorporate our brand colours orange and blue. We also made sure our images were tailored for all channels, including social media and our website, to maximise impact across all platforms. It was a nice team project with great results.