Idealo Italy requested a consistent campaign featuring a distinctive blue background. Some ads were text-only, while others showcased products. To add some visual interest, I incorporated a subtle gradient and used extra bold typography. I consistently highlighted "idealo.it" in the CI orange to ensure it stood out and was easily recognizable to consumers. I produced more of these Ads, here just a few to show. The ads achieved a high click-through rate, demonstrating their effectiveness.